Press & Media

Brand Assets

Logo, wordmark, colors, and a few rules to keep things on-brand. Every asset is offered as a vector SVG and a high-resolution PNG.

App icon

The mark on the brand-orange rounded tile. Use this when you need a self-contained icon (favicon, app store, social avatar).

App icon (mark on tile)
App icon (mark on tile)
SVG ↓PNG (1024) ↓

Logomark

The standalone Z mark on a transparent background, in four color treatments. Use brand orange whenever possible. Reach for white or black only when the surface forces it; use mono when the host page controls color via CSS.

Mark — brand
Mark — brand
SVG ↓PNG (2048) ↓
Mark — white (on dark)
Mark — white (on dark)
SVG ↓PNG (2048) ↓
Mark — black (on light)
Mark — black (on light)
SVG ↓PNG (2048) ↓
Mark — mono (currentColor)
Mark — mono (currentColor)
SVG ↓PNG (2048) ↓

Horizontal lockup

Mark + wordmark side by side. Default for headers, footers, slide masters, and any wide canvas.

Horizontal — brand (on dark)
Horizontal — brand (on dark)
SVG ↓PNG (2048) ↓
Horizontal — brand (on light)
Horizontal — brand (on light)
SVG ↓PNG (2048) ↓
Horizontal — mono white
Horizontal — mono white
SVG ↓PNG (2048) ↓
Horizontal — mono black
Horizontal — mono black
SVG ↓PNG (2048) ↓

Vertical lockup

Mark stacked above the wordmark. Use for square-ish placements: posters, social avatars, hero illustrations, T-shirt prints.

Vertical — brand (on dark)
Vertical — brand (on dark)
SVG ↓PNG (2048) ↓
Vertical — brand (on light)
Vertical — brand (on light)
SVG ↓PNG (2048) ↓
Vertical — mono white
Vertical — mono white
SVG ↓PNG (2048) ↓
Vertical — mono black
Vertical — mono black
SVG ↓PNG (2048) ↓

Colors

The palette is a single warm accent over a near-black neutral ramp. Brand Orange is an identity marker — use it for the logo and small accents only, never for body type or large surfaces.

  • Brand Orange
    #F03000Identity only
  • Ink
    #0F0F0FDeepest surface
  • Canvas
    #171717Page background
  • Hairline
    #242424Borders
  • Off White
    #FAFAFAPrimary text
  • Mid Gray
    #898989Muted text

Typography

  • Geist Sans — product UI, headings, and body copy.
  • Source Code Pro — eyebrows, labels, and any monospaced “developer console” element (uppercase, 1.2px tracking).
  • Wordmark in the downloadable lockups uses the same family stack with a Helvetica fallback so it renders cleanly when Geist isn’t installed.

Do & don't

Do
  • • Keep generous clear space around the mark (≈25% of its height).
  • • Use the logomark at 16px or larger.
  • • Write “Zafeguard” as one word, single capital.
  • • Pair with the official palette and typefaces.
Don’t
  • • Recolor, stretch, rotate, or outline the mark.
  • • Place on busy photography without a backing plate.
  • • Combine with other logos to imply a partnership.
  • • Use the mark in a way that suggests endorsement.

Naming & description

One-liner. Zafeguard is a visual blockchain workflow automation platform with built-in MPC key management.

Short paragraph. Zafeguard lets product teams, developers, and institutions design, deploy, and operate multi-chain workflows from a single visual canvas — with MPC-secured signing, an MCP server for AI agents, payment and gas-station services, and a developer SDK that ships across 20+ networks.

Legal entity. Zafeguard Inc., a Delaware corporation.

Press & partnerships

For media requests, partnership inquiries, or anything not covered here, email hello@zafeguard.com.